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One interesting brand of popcorn is Pipsnacks Popcorn which made an impression on season number 6 of the reality television series Shark Tank. Over the years, this popcorn brand has considerably changed the snack food industry trends.
Pipsnacks was started by brothers Jeff and Jen Martin and is a popcorn brand that is healthier than many of its counterparts and is unique in both flavour and texture. The distinct aspect of Pipsnacks Popcorn is its application of Pipcorn, a smaller version of popcorn.
This special type of popcorn forms into a smaller and finer form that is very much different from the standard popcorn. Its relatively smaller size creates a soft texture that is less taxing to teeth and digestive system, thus it is one of the best products for people with digestive issues.
It is also a funny variation on the original size of popcorn, which is a new snack phenomenon. Here we will talk about all the intel we have on Pipcorn‘s appearance on Shark Tank.
Pipcorn Key Highlight
- Pipcorn is founded by Jeff and Jen Martin, it is mostly known for the mini popcorn referred to as digestive Pipsnacks Popcorn.
- The minute Pipcorn made a splash on “Shark Tank”, they were flooded with orders. A whopping 7000 orders poured in a day.
- Pipsnacks is still in business and it is still kicking competition out of the window with its powerful presence in the market.
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What is Pipcorn?
Pipsnacks is one of the most different brands in the snack business, and it is mostly known for the mini popcorn referred to as digestive Pipsnacks Popcorn. This tiny kernel was discovered in a health foods shop and it was then that Jeff and Jen Martin started this business.
This popcorn is famous because of the quality of its kernels, which are half-sized compared with regular popcorn. Pipsnacks-made popcorn is a wholesome option for your snacks with no GMO, gluten-free, and whole grains.
It is made from traditional corn that pops into a small, dense, and however very tasty popcorn. The brand serves various Flavors according to the consumer needs and desires. Some of these are Sea Salt & Vinegar, Truffle, Kettle, and Rosemary. Popcorn, moreover, deserves notable packaging.
Who Is the Founder of Pipcorn?
Jeff and Jen Martin, siblings who were born and raised in Minneapolis, started the Pipsnacks Popcorn. Before the inception of Pipsnacks, they were two people with different backgrounds.
While Jeff had a business background and worked near Chicago in a financial firm, Jen was a fashion design student with a degree in fashion design and worked on a Broadway stage in New York City as a set designer.
The fact that Pipsnacks was conceived with a need for something healthier and more unique is what makes this company stand out. Cooking experiments in her kitchen led to Jen finding heirloom popcorn seeds much smaller than those of regular popcorn.
The small size but the delicate crispy texture of this mini-popcorn tempted her and she thought there was a promising future for the tiny seeds. She then told Jeff of her discovery to which he agreed and they settled to tear into the snack industry.
| Business idea | Mini popcorn snacks |
| Founded by | Jeff Martin and Jennifer Martin |
| Sharks | Barbara Corcoran |
| Season no. | Season 6 Episode 9 |
| Click here |
Pipcorn offering for the investor
The siblings arrived on Shark Tank season 6 with Pipcorn to present their business idea where they were looking for an investment of $200,000 in exchange for 10% stakes in the company which would value their company at 2 million dollars.
Did Pipcorn get a deal on Shark Tank?
Sharks showed interest in this product because of the popcorn’s pleasing flavour and unusual size. They liked its fresh concept and potential in the snack market. But some Sharks had doubts about the high-priced company. They felt the current sales did not justify it.
Barbara Corcoran opted out in a tense moment. After all other Sharks passed on the investment, she changed her mind. She gave the Martins their asking price of $200,000 for a 10% company stake, with an extra 10% commission until she recouped her input.
She requested an option for a future 5% stake purchase for $1. The Martins agreed. Ultimately, after a challenging negotiation and some initial scepticism, Pipsnacks successfully landed a $200,000 investment from Barbara Corcoran.
Despite the obstacles, the co-founders skillfully convinced a Shark to have faith in their product and support their vision. This crucial investment and the subsequent recognition from the show proved to be a game-changer for the company, propelling them to remarkable achievements and undeniable triumph in the competitive snack food industry.
How did Pipcorn start?
Jen and Jeff, the imaginative brother-sister team from Brooklyn, New York behind this innovative product. Their journey began with a common struggle that anyone who has moved homes can understand – when everything is boxed up, what do you munch on?
Jen herself faced this quandary when relocating to her new Big Apple abode. But as luck would have it, she had recently received a special gift from a neighbouring farmer on her last day at work: a pan, some oil, and the perfect popping corn. At that moment, the idea for Pipsnacks was born – a fun and tasty twist on popcorn.
| Asked for | $200,000 for 10 % of Equity |
| Accepted | $200,00 for 10% of Equity |
| Status | In Business |
| Website | Click here |
| Click here |
What Happened to Pipcorn Before Shark Tank?
Shark Tank star, Pipsnacks Popcorn, started from simple roots. The brother and sister team poured their savings into creating the business. They did it all, from making the popcorn to personally bringing it to small, neighbourhood markets.
However, even with their intense work and commitment, the business was not growing as hoped. Operating with a restricted budget, they struggled just to cover their costs, let alone hire extra help or increase their output.
Pipsnacks Popcorn was ready to grow when they turned to Shark Tank. They sought an investor who saw potential in their popcorn and could help fund this growth.
Thanks to Shark Tank, Pipsnacks got investment and attention. They moved past their start-up phase and became a known brand nationwide. It is a real-life example of how innovation, enthusiasm, and effort can lead to business success.
What happened to Pipcorn after Shark Tank?
The minute Pipcorn made a splash on “Shark Tank”, they were flooded with orders. A whopping 7000 orders poured in a day, packed against the humble 26 from the previous quarter.
The post-show months saw a staggering 450% jump in sales, crossing the huge $1 million milestone. By 2016, Pipcorn was gracing the shelves of Whole Foods nationwide, the munchable mini popcorn now available to millions.
Come 2017, Pipcorn’s arsenal exploded with new flavours and a brand-new look followed the next year. Pipcorn initially focused on popcorn and became a diverse snack producer in 2019 under the name Pipsnacks.
They specialized in heirloom corn and expanded their offerings to include snacks like cheese balls, corn dippers, and crackers. They even added Crunchies, resembling cheese curls, and crunchy twists to their product repertoire.
The year 2020 marked their advancement into international markets, with their snacks now available in Canada. By 2021, the Martins, the stakeholders, reappeared on “Shark Tank” to broadcast the continuing success of their business.
Why did Pipcorn go out of business?
Pipsnacks is still in business and it is still kicking competition out of the window with its powerful presence in the market. These healthy snacks are not only popular all around the world for their health benefits, but they are also famous because of how easy it is to get your hands on them.
Supermarkets alike Target and Walmart always have enough Pipsnacks for the customer that will last for days and even if the stores run out, you can always check out the official website to buy some more.
They have even added the option to create custom packs of Pipcorn snacks which can be of different flavours as well according to your liking. The investor of Pipcorn from Shark Tank, Barbara Corcoran often makes an appearance on the official Instagram page of Pipcorn to try new flavours of their product.
She is not the only famous personality who loves Pipsnacks as big names like Kim Kardashian and Jessica Alba have added their names to the list.
Are there any products like Pipcorn in the market now?
Snacks are a necessity and it is hard good ones which is why citizens turn to Pipcorn for a healthy snack in the middle of the day.
After looking for a substitute in the market, we came to the realization that Pipcorn is one of its kind and there is no other product that comes close to what the siblings have created here.
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How much is Pipcorn’s net worth?
The siblings brought an amazing product and prepared a convincing pitch to the sharks on Shark Tank which makes us believe that they are worth a lot at this point. After doing our research, we were able to conclude that Popcorn has a net worth of a whopping 10 million dollars.
When they entered Shark Tank, the value of the company was 2 million dollars when they found an investor in Barbara Corcoran.
FAQ About Pipcorn
1. What is Pipcorn?
It is mostly known for the mini popcorn referred to as digestive Pipsnacks Popcorn.
2. Who is the founder of Pipcorn?
Jeff and Jen Martin is the founder of Pipcorn.
3. What is the net worth of Pipcorn?
Pipcorn has a net worth of a whopping 10 million dollars.
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