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Music has multiple genres, just like movies. The most popular musical genres in India are Bollywood, Punjabi, Party songs, Pop, Regional songs (for each state), devotional, and K-pop (recent addition and addiction). But it doesn’t mean that the general public does not listen to songs in other languages.
Despacito, Gangnam Style, Driver’s License, and Dynamite are examples of such songs that have made their way up high in the charts, garnering the attention of the public within a very short span of time.
And with songs being remixed and utilized in reels or shorts, they become more popular and pique the interest of the listeners, making the general public get exposed to different genres of music styles and other cultures as well.
One such artist who has made a name for himself in the past year with his unique and distinct yet catchy style of producing, songwriting, and showcasing music is Peso Pluma.
Let’s learn more about his music career, his personal life, and his breakthrough in the music business, which is here to stay.
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About Peso Pluma
| Real Name/Full Name | Hassan Emilio Kabande Laija |
| Nick Name/Celebrated Name | Peso Pluma |
| Birth Place | Zapopan, Jalisco, Mexico |
| Date Of Birth/Birthday | 15 June 1999 |
| Age/How Old | 24 years old |
| Profession | Singer, Musician |
| Genres | Regional Mexican, Corridos Tumbados, Latin Urban, Reggaeton, Latin Trap |
| Instruments | Vocals, Guitar |
| Labels | El Cartel de Los Ángeles, Prajin Worms, Double P |
| Nationality | Mexican |
| Instagram: | Click |
| X: | Click |
| Spotify: | Click |
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Who is Peso Pluma? What is he currently doing?
Peso Pluma, born as Hassan Emilio Kabande Laiha, grew up in Guadalajara, Mexico. Though he wanted to become a football player, he later became fascinated by music when he started to learn guitar by himself at the age of 15.
And his musical background increased his curiosity in the music business. Thus started his musical journey and his passion for hip-hop and reggaeton music.
When he realized that his voice and nasal capacity were not suitable for the above-mentioned genres and also for rapping, he switched lanes to genres and styles that were more appropriate for his voice and his musical versatility.
“He joined the new wave of Mexican Generation Z, who returned to the traditional country music of their parents and grandparents, bringing his own view of norteñas, corridos, and cumbia” (genres of Colombian music – ed)” (Source from azernews.az)
At present, Peso Pluma is one of the most viewed artists worldwide on YouTube beating many popular names – Taylor Swift and Drake by gaining more than 8.5 billion views.
His song “AMG” climbed the charts of Mexico songs ranking at number 10. He had his debut on the Billboard Hot 100 chart as well with this release.
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Who is Peso Pluma’s partner?
It is rumored that Peso Pluma and Nicki Nicole are in a relationship. They seemingly confirmed it by kissing each other during their performance at a concert in the Pepsi Center.
They both performed their collaboration “Por Las Noches- Remix”. The couple has been quite vocal and public about their outings and also expressed their love and support for each other through their social media handles.
Peso Pluma’s parents and ethnicity
Peso Pluma’s father is from Jalisco of Lebanese descent and his mother is originally from Sinaloa. Both of his parents were inclined to music, with his mother being a singer and his father being a professional musician. Peso is a Mexican citizen of mixed ethnicity with both Lebanese and Sinaloan heritage.
How tall is Peso Pluma?
As per the social media reports, Peso is 5 feet 7 inches (170 cm) tall. Another trivia is that he launched his own label named Double P. Records in 2023, by signing fellow artists like Tito Laiha and Raul Vega, paving the way for his breakthrough and commercial success in the year 2023.
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How did Peso Pluma get so famous?
Peso Pluma is a Mexican artist who is famous for his unique style and also his not-so-ordinary music. 2023 was his year of success and he skyrocketed to fame.
He had his musical breakthrough in 2022 by giving back-to-back hits namely – Él Belicón and Signal. He was hailed for his work of incorporating traditional Mexican sounds and elements with trap music.
His songs started charting on multiple sites and were in the top 5 of Mexican songs on Spotify, making him one of the most popular artists in Mexico. When his earlier releases of 2022 started trending on TikTok, his name was established, and he became one of the most streamed artists in Mexico on Spotify for the year 2023.
He is also the fifth most-streamed artist in the world. His song Ella Baila Sola peaked at No.1 on the Hot Latin Songs chart in 2023, making it a global hit.
How much does Peso Pluma earn on Social Media?
Peso Pluma’s style of music is distinct and one-of-a-kind, making him stand out among the pop-frenzy fans and musicians that have become highly popular in recent years. His genres mostly feature Reggaeton, Trap, Tumbados, Corridors Rap and also Regional & Traditional Mexican styles.
It is estimated that the 24-year-old singer has a net worth of about $12 million, achieved through his consistent performance as an artist and success.
He also earns money through collaborations, advertisements, sponsorship, concerts, partnerships, and brand endorsements.
He has YouTube subscribers of around 35k with more than 1 million views collectively on his channel, since its inception in January 2023.
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Peso Pluma’s career as Musician
| Year | Album |
| 2020 | Disco en Vivo, Vol.2 (En Vivo) |
| 2020 | Ah y Que? |
| 2020 | Disco en Vivo (En Vivo) |
| 2021 | Efectos Secundarios |
| 2022 | Sembrando |
| 2023 | GÉNESIS |
| 2023 | Apple Music Live: Peso Pluma |
Peso’s career as a musician started in 2020 when he collaborated with his cousin who is also a singer and a songwriter named Tito Double P.
They released two studio albums which received moderate success, followed by multiple single releases of Peso and a debut studio album ‘Ah y Qué?’, while publishing live recordings of his multiple songs to streaming platforms.
With a second studio album release in 2021, he switched his labels and also shifted to the type of music that people wish to hear, mostly inclining towards social causes or drugs, or covering social-political issues.
His song, Signal was one such song which was a socio-political track, which is still ranking high in the charts.
His fame skyrocketed in 2022 and 2023 after his songs were used in multiple reels and videos on online platforms like TikTok and Instagram, garnering wide attention to the genre of music that he works on.
Family Background
He is of mixed ethnicity hailing from Zapopan, Jalisco, Mexico. He grew up in a musical household where his mother is a singer and his father, is a professional musician, making him exposed to different genres of music from a very young age.
He is of Sinaloan and Lebanese descent as both his mother and father hail from different places.
Personal life
Peso Pluma, whose real name is Hassan Emilio Kabande Laiha, was born on June 15, 1999. He is a talented Mexican songwriter and rapper, who has garnered attention for his distinct style of music in Mexico and globally as well.
Being born and brought up in a musical household had its own influence on him, making him start to crave that bliss when he was in his early teens.
He learnt guitar on his own through YouTube when he was 15 and began interpreting songs of singer Ariel Camacho. He soon started writing music with his cousin Roberto Tito Laiha, which paved him the foundation for his upcoming musical career.
Relationships
He is dating Argentine singer and songwriter, Nicki Nicole. Her collaboration with multiple artists got her to debut at Billboard Argentina Hot
100, making her a mainstream artist. She has multiple firsts to her name – being the first Argentine singer to perform on The Jimmy Fallon Show. She was also recently nominated for Latin Grammy awards.
Peso and Nicki confirmed their relationship with their sweet moments by kissing each other and holding hands while performing their collaboration Por Las Noches-Remix in Peso’s concert. They were also seen publicly going on dates last year on multiple occasions.
Nominations and Awards
| Award | Category | Result |
| Billboard Latin Music Awards 2023 | Artist of the Year | Nominated |
| Billboard Latin Music Awards 2023 | New Artist of the Year | Won |
| Billboard Latin Music Awards 2023 | Hot Latin Songs Artist of the Year, Male | Won |
| Billboard Latin Music Awards 2023 | Global 200 Latin Artist of the Year | Nominated |
| Premios Juventud | Artist of the Youth | Won |
| Premios Juventud | Best Regional Mexican Song | Won |
| Premios Juventud | Best Regional Mexican Collaboration | Won |
| Premios Juventud | Best Regional Mexican Album | Won |
| Premios Juventud | New Generation – Regional Mexican | Won |
Peso has won awards in Billboard Latin Music Awards for New Artist of the Year, Regional Mexican Artist of the Year, and Songwriter of the Year. (For 2023)
He was also nominated in the same awards show for similar categories of Hot Latin Song of the Year for Ella Baila Sola and nominated in the Billboard Music Awards for Top Latin Artist, Top Latin Album, and Top Latin Song. He has been nominated for various categories In MTV awards as well.
Rolling Stone en Español Awards has nominated him as the Breakout Star of the Year for 2023. With many awards and nominations in his bag, this 24-year old is reaching great heights for a genre of music that is finding new attention and fame.
Peso Pluma Net Worth 2024
Multiple awards, various nominations in different categories of music and newfound fame are all working well for this Mexican artist, Peso Pluma. His estimated net worth as of 2024 is around $12 million – $20 million USD, making him rank on the 30 under 30s list of Forbes.
FAQS about Peso Pluma
Who is Peso Pluma?
Peso Pluma, born Hassan Emilio Kabande Laiha, is a Mexican rapper and songwriter known for his unique music style.
What genres does Peso Pluma explore in his music?
Peso Pluma’s music spans genres like Reggaeton, Trap, Tumbados, Corridors Rap, and Traditional Mexican styles.
What contributed to Peso Pluma's rise to fame?
Peso Pluma gained fame in 2023 through TikTok trends and global attention to hits like “Él Belicón” and “Signal.”
Is Peso Pluma in a relationship?
Peso Pluma is rumored to be dating Argentine singer Nicki Nicole, with public displays of affection during performances.
What is Peso Pluma's net worth in 2024?
Peso Pluma’s estimated net worth is between $12 million and $20 million USD, earned through music, collaborations, and endorsements.
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