Page Index
Do you run out of ideas when it comes to writing Instagram captions? Well, captions would not make much difference if you have a private account, but for your business page, every post must have a beautiful caption since a good caption makes a post-share-worthy on social media networks.
But again, writing for Instagram posts is considered long and difficult. However, in this article, we will guide how you can write effective Instagram captions and garner more engagement. With Instagram, there is a problem with throttling images and videos, but with captions, you can play your magic.
However, there is a solution to the former problem as well. Connect to Xfinity internet, and upload your posts in the highest quality with the speediest internet. If you are a Spanish speaker, you may contact Xfinity atencion al cliente to learn about exclusive deals.
Anyway, let’s focus on the art of writing captions on Instagram, so here you go:
What to Write; How to Write?
Before we proceed to the tips, we want to address the foundational concerns of every writer. The social media writer can’t get over the threshold of understanding what to write about and how to write about it.
Some say that Instagram has its specifics, the choice of topic and the pattern of writing should be according to its rules. On the flip side, there is an argument that you can write whatever you want, the way you want, and all you need to focus on is the audience’s interest.
These two arguments stand true in their perspective, but as a caption writer, what you can extract from the arguments is that you can write about things that pique the interest of the audience while abiding by the rules of Instagram. For example, Instagram’s caption limit is 2,200, and they are truncated at 125 characters.
In a nutshell, you need to keep in mind that:
- The audience will see the first 125 characters or less.
- They will click ‘more’ if the first half hooks them.
- They will read till the end if the caption engages them.
According to Alex Cattoni, a famous copywriter, when writing an Instagram caption, you must keep in mind ABC, the basics, of copywriting.
- Attention: An Instagram caption should immediately catch the attention and hook the reader.
- Benefit: Your content should provide a benefit, in the form of education, inspiration, or entertainment.
- Close: Little is more when it comes to Instagram captions. Keep them short and simple yet intriguing.
Types of Captions that Sell on Instagram
1. Tell a Story
All social media platforms are great tools for storytelling. When it comes to Instagram, it is an image and video-sharing application, where much of the storytelling is done through images and videos.
However, users tend to read stories if they incite their interest and which they find relatable. You can write real stories, allowing your audience to know you beyond your products and services, and build a personalized relationship.
2. Share Tips and Hacks
Nothing sells more than quick tips and hacks. Give your audience useful tips, which might revolve around your products and services, and earn their trust. Your audience will apply your tips in their lives and come back with feedback, resulting in more engagement and magnetizing new audiences.
3. Offer Valuable Resources
Your audience would love to get more information on things they are interested in, so you can make an Instagram post to share a valuable resource. As Instagram prohibits users from mentioning hyperlinks in captions, it is a bit of a process to ask the followers to visit the profile and click the link in the bio to get to the valuable resource. Therefore, in the caption, you can only give details about the resource.
4. Inspirational Content
Quotes and other inspirational posts are among the most popular formats of Instagram captions, as they are super engaging and digestible. Since these posts immediately elicit an emotional response, the audience can’t hold themselves back from sharing it with others, leading to more engagement on the post. Whether you post an image or video, if it is supplemented with an inspirational caption, it will garner more impressions.
5. Ask a Question
Your caption can be a simple and intriguing question that makes the users answer in the comment box. Make sure you ask a simple question to invite more and more users to comment on it, preferably a ‘this or that’, or a ‘yes or no’ question.
Concluding Remarks
Writing Instagram captions is no rocket science when you know what makes it more engaging and attractive. You can tell a real story, share tips or resources, and even ask a question to boost engagement on your posts.
