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Do you miss the old traditional homemade fresh juices? When after a long hard day, the refreshing, healthy drink soothes your mind and body, but you are too lazy to squeeze the fruit and make the juice by yourself when you are tired, yes, I know the feeling, do you know how difficult it is to find a healthy drink in the market. There are only a few options in the market when it comes to health and taste.
We all are consumers of the soft drinks and other preserved juices available in the market that we drink in our daily lives, but we often forget how bad it is for our health, the sugar in the drink, the preservatives and other harmful substances that lead up to obesity, diabetes and other health conditions.
What if I say there is a brand which claims to be healthier and tastier than other brands in the market? Yes!! There is.
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What is Frescos Naturales?
Frescos Naturales is a brand inspired by Latin American beverages that provides healthy fruit and flower juices with very little added sugar, like our homemade refreshing drink. They combine traditional flavours of various fruits and flowers with a modern touch to experience old traditions in new, vital ways.
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Who Is The Founder Of Frescos Naturales?
Frescos Naturales was founded by Juan Ignacio Stewart in 2021. He is from Boulder, Colorado. He had experience working in the media industry before he got into the field of business. He moved from Guatemala to America to start the business.
Juan was successfully running a business selling hot sauce called Greenbelly Foods. One day, Juan’s son came home, and he made him a Rosa de Jamaica drink, and he loved it. He said that he should bottle this drink as it was amazing and different from other drinks in the market, and that’s when it clicked for him.
Juan wanted to bring the old traditional juices as a replacement for unhealthy drinks available in the market. He started selling this drink to local farmers and in local markets in 2018, and they loved it. That’s how he decided to start the business of this Latin American-inspired beverage, which now comes with a bit of carbonation in it to give it a slightly modern touch.
He recently participated in a show called Shark Tank to raise money for the company. He claims his juice is healthier, with low added sugar and only 60 calories per can.
He is a passionate man, but he had to face a lot of problems while building the company; his son was diagnosed with cancer while setting up the business, and with the COVID pandemic, it was very difficult for him to start a business in the line of food and beverages, regardless of the risks he made sales worth $182,000 in the first year that is 2021.
Frescos Naturales offering for the investor?
On the show, he made an offer of $130,000 for 8% equity in the company. The sharks loved his pitch and the product, but with the declining sales of the company, they could have been more satisfied. After the first year, Juan was only able to make sales worth $100,000 in 2022. He was planning to close the year 2023 with sales worth $350,000.
The cost of making one can is 88 cents, and it is sold for $2.10 in wholesale, and the retail price of the product is $4.99.
Did Frescos Naturales get a deal on shark tank? With explanation
The pricing was the reason sharks were not entirely convinced since the pricing of the drink was higher than other alternatives in the market. Daymond John and Kevin O’Leary were out because they were not confident about the product.
Mark Cuban hates this line of business due to the shelf life of the products and the risks involved. Lori Greiner felt the market was too competitive and, hence, dropped the offer. Daniel Lubetzky was the only shark left, and he loved Juan’s energy and passion towards the business.
He said he could make an offer if he could convince one more shark to join him. Kevin was interested in the offer and hence asked for 30% of the equity, 15% each for $130,000. Juan made a counteroffer of 20%. Daniel’s final offer for him was 25% for $130,000, and Juan accepted the deal.
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What happened to Frescos Naturales Before Shark Tank?
After the episode was aired, the brand became quite famous in many parts of America. Participating in the show was a good decision by Juan as it did a lot of marketing for the brand. After the episode was aired, their website crashed due to heavy traffic from consumers. Today, the net worth of the company is $520,000, and it is still going on.
Before shark Tank valuation
The brand has expanded its product line from one drink to six different flavoured drinks, which includes Rosa de Jamaica, which is the company’s first drink. Tamarindo is made up of tamarind. Maracuya is made from passion fruit. Pina is made up of pineapple. Guayaba and Mango are made from Guava and Mango.
Due to the extensive marketing of the brand through the show, there are no such competitors yet in the market, but even if there are competitors, it would be difficult to find them because the brand Fresco Naturales itself was unknown to a lot of people before the episode was aired.
Juan’s love for his heritage and traditional food has made him a successful businessman. Being from a media field, his passion for business is what has brought him where he is today. His partner, his brother-in-law, Sebastian, also helped him in his journey. He is the artistic director of the brand, and this has enabled him to develop the look of the brand.
Juan is a good example of a family-loving man who built a whole business on a sauce and juice that were made in his house, and the way he was excited to tell his family about the deal after the pitch was a very heart-warming visual to watch. Frescos Naturales is not just a brand but also an emotion of belongingness to our roots and heritage.
What are the ingredients in Fresco Naturales?
Frescos Naturales also keeps its ingredients list short, and each drink is made with only fruit, citric acid, carbonated water, and cane sugar.
What frescoes mean?
The art of painting on freshly spread moist lime plaster with water-based pigments.
What are the 3 types of fresco?
Yes, There are three main types of fresco technique: Buon or true fresco, Secco and Mezzo-fresco.
What is the most famous fresco?
The Creation of Adam is probably the most famous fresco in the Sistine Chapel and one of the most famous in modern art.
Who is the Founder of Frescos Naturales?
Frescos Naturales was founded by Juan Ignacio Stewart.
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