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When it comes to sex education and topics of reproductive health, India still holds these topics under taboo concepts. We are in 2024 but when it comes to care down there, we still feel embarrassed and overall try to act all ignorant about it and try to change the topic.
That is where Bold Care comes in and their new campaign has certainly grabbed everyone’s eyeballs, be it Indians or people worldwide. If you are still unaware of the latest collaboration of this year, are you even active on social media?
Anyways, we got you covered! Our article where we break down the viral collaboration between Ranveer Singh and Johnny Sins and what Bold Care is all about.
What The Bold Care Ad About?
Bold Care Ad is about destigmatizing sexual health among men. In order to cater to the Indian audience, the latest advertisement has been designed to look like a scene from a climactic scene from an Indian Soap.
The advertisement features the wildest collaboration ever known to Indian audiences: Ranveer Singh and Johnny Sins. The advertisement is meant to reach a wide range of age groups. Rajat Jadhav, the co founder and CEO of Bold Care has shown his support and shared a hashtag: #TakeBoldCareofher.
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Bold Care Company Product
Bold Care Company has launched a wide range of products deemed essential for men’s sexual health. If you take a look into the website of Boldcare Company, you’ll find there are multiple categories that take care of each of your personal requirements and insecurities. Having problems with lasting long in bed?
They have Ashwagandha Love Chews, topical Lidocaine topical spray, Surge Erection support pills and Forever Natural Vitality pills. Some of these products are best sellers! Apart from products that boost sexual health, there are safe sex products like Condoms and Lubes as well as personal hygiene products and kits like long lasting perfumes and hair care.
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About Bold Care
Bold Care was launched back in 2019, by Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav making this company one of the few yet the most popular direct to consumer men’s health and wellness startup. Their main headquarters are set up in Mumbai, Maharashtra in India.
Currently Bold Care has over 15 investors including well known names like Abhishek Deo and Stanford Angels and Entrepreneurs. Currently the main competitors of Bold Care include Medically Home, Blueheart, and MedznMore.
Bold Care earns an annual revenue of rupees 40 Crore annually and as of the latest report of July 21, 2022, the networth of the company has been estimated to be about rupees 43.2 Crore. In 2024, with their eye-catching advertisement, the net worth is expected to cross at least rupees 45 Crore.
Ranveer Singh’s Ad Sparks Controversy Explain
Ranveer Singh has addressed his fans on his Instagram about his latest collaboration with Johnny Sins on Bold Care advertisement. He clearly mentioned that he is also a co-founder of this company. If we closely look into the website you’ll find Ranveer Singh is advertising almost all the products of Bold Care.
Now the Controversy behind this advertisement is the use of certain words for Erectile Dysfunction which might have triggered some people. While others are talking about how Johnny Sins ever said yes to his role in the advertisement. Some have even gone to length to ask how much money was Ranveer offered to do such a scandalous advertisement!
Make this Valentine's Day last longer! Introducing EXTEND – our science-backed formula that helps men last longer in bed! pic.twitter.com/s2kAy7g7ua
— Bold Care by Ranveer Singh (@GetBoldCare) February 14, 2024
Bold Care Advertisement Casting, Writer & Director
The main popular cast of Bold Care advertisements are of course Ranveer Singh and Johnny Sins. The advertisement was written by Tanmay Bhat, Devaiah Bopanna and it was directed by Ayappa KM. Ayappa and Tanmay Bhat have worked together on yet another advertisement with Rahul Dravid in CRED. The supporting cast has also done an amazing job in delivering the over the top cheeky lines and making the advertisement feel just like an Indian daily Soap Opera.
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About Ranveer And Johnny’s Ad Full Story Explain
The advertisement starts off with a full view of a typical Indian “Saas Bahu” serial joint family. Ranveer and Johnny play two brothers if the typical family. The actress who plays Sins’ wife starts off with her melodramatic speech.
She is furious and wants to leave the house once and for all. Johnny’s character looks pretty ashamed while everyone’s face is zoomed in with sound effects to emphasise on the shock on their faces. Ranveer implores his sister in law not to leave the family and asks her “Aren’t you happy to be in this family?!” to which the actress boldly replies that her husband is unable to satisfy her at night.
This leaves the whole family in utter shock. It was perhaps the way the line was delivered, filled with euphemisms. Later after a hilarious stunt the family, mostly Ranveer, is able to persuade Johnny’s wife to stay, promising that Johnny will use Bold Care products to take care of her at night. The advertisement hilariously pointed out the serious lack of awareness among men regarding their sexual health.
Why Has Ranveer Singh Done An Erectile Dysfunction Ad With Johnny Sins?
Ranveer Singh has declared that he wants to use his media influence to raise awareness and make a positive impact regarding men’s sexual health. According to him sex is a topic that Indians like to skip and ignore.
Issues like Erectile Dysfunction are still looked down upon and Indians have been ashamed about their sex lives. Ranveer Singh understands the positive goals of Bold Care and has thus decided to work on the advertisement focussing on Erectile Dysfunction and how Bold Care can help people do better in bed.
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What’s The Desi Twist In The Ranveer-Johnny Collab In The Bold Care Ad?
Ranveer and Johnny have collaborated to make an advertisement that touches Indian hearts. What can touch Indian hearts better than some good old Saas Bahu serials? The perfect touch of melodrama, over the top acting and cheeky euphemisms that make the advertisement seem like the greatest parody for the lengthy and traditional soaps.
The random falling scene of the actress who plays Johnny’s wife and Johnny taking Bold Care pills just to catch her and in turn ‘satisfy’ her, everything in the advertisement screamed meme-like. The desi tadka to this common health issue has everyone on a chokehold!
Watch Full AD
How Fan React To The AD
Fans have gone BONKERS! At first they thought it was an AI prank, or a very good edit. However soon they realised that it is an advertisement which focuses on men’s secual health and hygiene. Most of the comments on Instagram are about how Ranveer Singh is the most unpredictable actor in Bollywood.
Some comments were all about Johnny Sins and his field of work that is pornography. Most fans felt that the message of the advertisement was very well portrayed and it was possibly the best way to advertise the company and its products.
All in all the attempt of reaching the Indian audience was quite successful as it provided the laughs as well as a very important message highlighting the importance of sexual wellness. We all are waiting for an episode 2 of this Saas Bahu serial parody!
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