“It’s gonna be May” is a popular meme based on the way in which Justin Timberlake sings “It’s gonna be me.” As April draws to a close, just as the flowers bloom and the weather rises, GIFs and photographs of the pop artist accompanied by the phrase “It’s Gonna Be May” proliferate on social media. But precisely how did it begin? Here are some facts concerning the “It’s Gonna Be May” meme.
It’s gonna be May Origin
“It’s Gonna Be Me” was released as the second single from ‘NSync’s second studio album, No Strings Attached, on June 13, 2000. On October 24, 2009, the music video was posted to the official NSYNCVEVO YouTube Channel for the first time. As of April 2014, approximately 20,3 million people have viewed the video.
On January 29, 2012, Tumblr user amyricha posted a picture of ‘N Sync band member Justin Timberlake with the comment “It’s gonna be May,” making fun of the fact that “Me” sounds like “May” when Timberlake sings it in the song.
How did it get started?
According to Know Your Meme, a website that tracks viral internet material, a Tumblr blog shared an image of an April 2012 calendar in March 2012. At the end of the month, an image of Justin Timberlake with the text “It’s Gonna Be May” was attached.
The website reported that a five-second YouTube video with the image of Justin Timberlake and an audio sample of him singing was uploaded the next month. “Guess what? It’s gonna be me.”
The meme has also existed in various different forms. The video game “Overwatch” fans have uploaded a rendition of Mei (pronounced the same as May).
The appliance manufacturer Maytag developed an ad campaign in 2019 that featured the meme and the slogan “It’s Gonna Be Maytag.”
What does Justin Timberlake think?
It looks that he is a fan. During a 2016 interview with UK radio station Capital FM, Timberlake stated that he sung it in that manner at Max Martin’s request.
“I believe he just wanted me to sound like a native of Tennessee,” Timberlake explained.
He has also shared the meme on his own social media accounts. Timberlake posted a coronavirus-friendly version of the meme featuring his younger self wearing a mask one year ago.